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Creative Direction

Editorial &
Photoshoot

Full creative direction and styling for editorial shoots, brand campaigns, album covers, and content creation. Carly brings a distinct vintage-forward vision.

From $1,200 3-6 weeks
Previous Work

Editorial Portfolio

Marrow Perfume
Campaign — 2023

Marrow Perfume

Brand launch campaign with Victorian-inspired styling

Serena Voss
Album Cover — 2023

Serena Voss

Art direction and styling for sophomore album "Velvet Bones"

Hearth & Home
Lookbook — 2023

Hearth & Home

Seasonal lookbook featuring vintage workwear and artisan pieces

What's Included

Every Editorial Project Includes

Creative direction & vision development
Full wardrobe styling & curation
On-set dressing & adjustments
Pull & return management
Accessories, props & finishing details
Pre-shoot mood boards
Shot list collaboration
Post-shoot wardrobe care & returns
Investment

Choose Your Production

From single-day editorials to full-scale productions.

Editorial

$1,200

Single-day editorial or content shoot styling

Best for: Magazine editorials, content shoots

  • Pre-shoot creative consultation
  • Wardrobe pull & sourcing (up to 15 looks)
  • On-set styling (8 hours)
  • Basic accessories & props
  • Shot list review & notes
  • Returns & cleanup handled
Book Editorial

Production

$5,000

Large-scale production with team support

Best for: Major campaigns, music videos

  • Everything in Campaign
  • Assistant stylist included
  • Unlimited looks
  • Up to 4 shoot days
  • Celebrity/talent dressing
  • On-location travel included
  • Behind-the-scenes content support
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The Process

How Editorial Works

01

The Brief

We discuss your creative vision, brand identity, target audience, and the story you want to tell through imagery.

02

The Treatment

Carly develops a creative treatment deck with mood boards, reference images, and a detailed styling plan.

03

The Pull

Carly sources wardrobe from her archive, vintage dealers, and contemporary brands. Every piece is selected with intention.

04

The Shoot

On-set styling, real-time adjustments, and creative problem-solving to ensure every frame is perfect.

Carly understood our brand vision immediately. The vintage pieces she sourced became the soul of our campaign. Our engagement doubled.

— Ava Chen, Creative Director, Marrow Perfume

Let's Create Something Beautiful

Tell us about your project and we'll craft a custom proposal.

Start a Project
Questions

Frequently Asked Questions

Fashion editorials, brand campaigns, album covers, music videos, lookbooks, celebrity portraits, social media content, and advertising campaigns.

Carly can pull from her personal archive, source from her network of vintage dealers, work with pieces you provide, or a combination. Every project is different.

For editorial shoots, 4-6 weeks is ideal. For larger campaigns with multiple shoot days, 2-3 months allows for proper creative development and sourcing.

Yes, Carly travels for editorial projects domestically and internationally. Travel fees apply outside the NYC metro area.

Absolutely. For major campaigns, Carly can assemble a team including assistant stylists, set dressers, and wardrobe supervisors.