Editorial
Back to Portfolio Creative direction for campaigns and content

Editorial & Photoshoot

Full creative direction and styling for editorial shoots, brand campaigns, album covers, and content creation. Carly brings a distinct vintage-forward vision that makes images feel timeless yet utterly fresh.

35+ Campaigns
60+ Editorials
12 Avg. Looks per Shoot
18 Publications

Featured Projects

Marrow Perfume
Brand Campaign01
2023 | Studio, NYC

Marrow Perfume

The debut campaign for a niche fragrance house featured moody, candlelit imagery with Victorian-era silhouettes and rich jewel-toned vintage pieces. Carly sourced 15 rare garments and art-directed the entire shoot.

Campaign Victorian Fragrance
15 Looks
2 Shoot Days
200% Engagement
Vogue Italia
Editorial02
2024 | Chelsea Studio, NYC

Vogue Italia

A high-fashion editorial featuring a reconstructed 1980s red taffeta ballgown. Carly styled the look with modern accessories to create tension between old and new. The shoot resulted in a 6-page spread.

Editorial High Fashion 1980s
6 Pages
12 Hours
8 Team Size
Serena Voss
Album Cover03
2023 | Providence, RI

Serena Voss

The album artwork for Serena Voss's second record required a moody, gothic aesthetic. Carly created a treatment deck, sourced Victorian and Edwardian pieces, and art-directed the two-day shoot in a historic library setting.

Album Art Gothic Music
8 Looks
2 Days
20 Pieces
Hearth & Home
Lookbook04
2023 | Hudson, NY

Hearth & Home

A 24-page seasonal lookbook for a lifestyle brand focused on slow fashion. Carly mixed vintage workwear from the 1940s-60s with handcrafted accessories, creating a cohesive narrative around intentional dressing.

Lookbook Workwear Seasonal
24 Pages
18 Looks
45 Pieces
The Process

Editorial Work by Numbers

01

The Brief

Creative vision, brand identity, and story discussion

02

The Treatment

Mood boards, reference decks, and styling plans

03

The Pull

Intentional sourcing from archive and dealers

04

The Shoot

On-set styling with real-time creative adjustments